287 How CPAs Can Decide Their Niche When They Can’t Decide

If you’ve ever wanted to niche but thought, “I can’t decide,” this episode is for you. By the end of it, you will not only know you can decide but also be able to take your next niche step with confidence. … Hey CPA firm owne...

You’re underpriced and it hurts.


But raising prices feels risky and overwhelming.

You can reprice your clients.

Your accounting firm can’t afford to wait another tax season for you to learn to do this right.

Get paid properly for your expertise with:

7 Ways to Raise Prices
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Recent Episodes

March 13, 2024

287 How CPAs Can Decide Their Niche When They Can’t Decide

If you’ve ever wanted to niche but thought, “I can’t decide,” this episode is for you. By the end of it, you will not only know you can decide but also be able to take your next niche step with …

Episode page
March 6, 2024

286 What do I say on my website? #4: Fix / Packages

We’re talking today about what to put in the fix section of your website. If you do this well, the flow of your website copy will make sense to your reader. If you don’t do this well, there’s a risk …

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Feb. 28, 2024

285 The Niche River of Fear

Niching feels scary. The journey includes uncertainty, doubt, and overwhelm. “We definitely should turn around.” It’s the Niche River of Fear. If you know it exists and what to be on the lookout for, you’ll make it across. In...

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Feb. 21, 2024

284 Use “So That” to Communicate More Value

A simple way to improve how you communicate the value you create. If you are not already great at communicating the value you create, you might default to selling accounting to your clients. Selling accounting is less valuabl...

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Feb. 14, 2024

283 Feelings for Profit

In increasing order of value, clients buy one of five things: Commodities Deliverables Services Experiences Transformations The kinds of transformations you can create are typically related to four things: Money Time Feelings...

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Feb. 7, 2024

282 What do I say on my website? #3: Headline and Subtitle

Have you ever gotten stuck, wondering what to say on your website? Having the words that grab the kinds of clients you want to work with (and repel the ones you don’t) can make a big difference. Because you only …

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