March 3, 2021

127 How CPAs Can Use YouTube Videos to Accelerate Growth with Hannah Smolinksi, CPA

127 How CPAs Can Use YouTube Videos to Accelerate Growth with Hannah Smolinksi, CPA

Today I speak with Hannah Smolinksi, CEO of Clara CFO Group, on her meteoric YouTube rise.  Less than 1 year ago, Hannah had less than 100 subscribers on YouTube and a few dozen on her email list. Today, she has more than 16,000 YouTube...


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Today I speak with Hannah Smolinksi, CEO of Clara CFO Group, on her meteoric YouTube rise. 

Less than 1 year ago, Hannah had less than 100 subscribers on YouTube and a few dozen on her email list. Today, she has more than 16,000 YouTube subscribers and more than 8000 people on her email list. Hannah talks with us about her success and how it has impacted her business growth. 

What has been the impact on her business?

  • Because the lifetime value of clients is really high, there is years of value from producing videos
  • Opened up different opportunities - Hannah is now the Senior Advisor to Upside Financial, where she educates CFOs on PPP-related legislation
  • Creates truly passive income once created - like webinars that are paid afterwards



CPAs can struggle with content marketing - it can be too shallow and doesn’t “grab”. 

Hannah suggests listening to what people ask you the most, then responding to what people are asking. If they are asking the same question over and over again, accumulate the most common questions you get asked and then create videos from there. 

There are a wealth of KPIs and metrics to pay attention to, but most important to watch are:

  • Total Views
  • Duration - keep it around 5 minutes

Look at the videos that get the most views, and do more around the topics that get the most views. Hannah found that videos for Sole Proprietor videos get high viewership. 

 

Digital Products

There is an opportunity to do a CFO service in a 1:many model by breaking it down into something much smaller. For example, you can hone in on budgeting or cashflow, and building targeted, micro courses directed at a narrow audience.

Hannah is building out a product ladder that includes paid webinars, advisory retainer, and more. 

If you want to start a YouTube channel, decide to do it and: 

  • be consistent
  • learn from what other CPAs who have lots of views - what are their videos about
  • find out what people are watching



SEO tools

You can use these SEO tools to find out what people are searching for:

If you need relief on the PPP front and are bogged down with work, check out 

Upside Financial. They have a PPP forgiveness service where the client meets with a PPP Advisor to get things done. 

 

Here is Hannah explaining the program: https://youtu.be/_GjJojYBCtE

If you want to get signed up for the Upside Financial referral program: https://upsidefinancial.com/referral

 

Connect with Hannah:

https://www.claracfo.com



Episode mentions:

The Traveling CPA: Around the world in 14 minutes



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