080 [Series] Lies of the Accounting Industry: #1 - Charge What You're Worth

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I’m kicking off a new series of episodes, Lies of the Accounting Industry. 

What I want to do in this series of episodes is bring up these mindset challenges, pieces of dogma, myths and so on, that I think are problematic and that have infiltrated the industry and the thinking. 

So let's start with number one, charge what you are worth. 

The MAIN problem:

• Your prices are (almost entirely) not about you
• Your prices are about the buyer
• Your prices are about the value you help the buyer create when working together

Instead, ask these questions to establish and increase value:

• What are your objectives with this project?
• Why use outside help, vs doing it internally?
• Why now? - Why change accountants now? Why are cashflow forecasts important now, relative to a year ago when you did not have them?
• Why me?

If you would like help beginning the transition to value-based fees, reach out! Book a 15-minute session with me. 

Just like you’re helping your clients, I am here to serve and support you. 

Connect with me through my website, http://shethinksbigcoaching.com and click the CONTACT  tab or SCHEDULE TIME WITH ME button to get started. 

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